Terms of Service
Last updated: September 25, 2026
Which agreement applies
These terms govern this website and the standard AppVerticals subscription service. Sending an enquiry or configuring an app does not start a paid subscription or require you to buy. A subscription begins when you complete checkout; its price and billing period are shown there. You must have authority to act for the business you represent. A separately signed project agreement or statement of work takes priority for the matters it expressly covers. A signed NDA governs its confidentiality subject matter, and a data processing agreement governs the processing it covers. Our Privacy Policy explains how we handle personal information; our service agreement page is a plain-English summary. A custom-development proposal for another project does not change your subscription terms.
The service
AppVerticals provides an app-as-a-service platform. We design, build, host, maintain and update a custom-branded mobile and web app on your behalf, and we submit it to the Apple App Store and Google Play under your brand where your plan includes publishing. What is included depends on the plan you select and is listed on our pricing page at the time you subscribe.
Your brief and confidential information
You retain ownership of the materials you provide. We will treat non-public business, technical and commercial information disclosed for your proposed or active project as confidential when it is marked confidential or should reasonably be understood to be confidential. This includes briefs, business plans, designs, source materials and customer information. We will use it only to evaluate, provide and support the work you request, and will not sell it or use it to develop another customer’s product from your confidential materials. You must protect non-public information we share with you on the same basis. These obligations continue after discussions or the service end, subject to any separately signed NDA.
Access, exceptions and disclosure
Each party may give confidential information only to personnel, contractors, advisers and service providers who need it for the permitted purpose and are subject to appropriate confidentiality obligations. Each party is responsible for its authorised recipients. Protection does not extend to information that the recipient can demonstrate was already lawfully known, becomes public without breach, is independently developed without using the disclosure, or is lawfully received from someone entitled to disclose it. If disclosure is legally required, disclose only what is necessary and, where legally permitted, give advance notice so protection can be sought. Independently developed platform capabilities are not exclusive to one customer.
Publicity and returning materials
We will obtain your written permission before publishing your confidential project details, non-public screens or a case study identifying you as a customer. Either party may request return or deletion of confidential materials no longer needed for the agreed work. The recipient will act within a reasonable period, subject to legal retention duties, dispute records and backups awaiting normal rotation; retained copies remain protected and are not available for unrelated use. Personal-data rights and agreed app-data export arrangements also apply. A signed NDA may set a more specific procedure.
Confirming scope and changes
The builder and its previews describe a proposed configuration, not a finished app or a promise that every possible integration is included. We will confirm the included features, responsibilities and any exclusions with you before implementation. If a request changes the agreed scope, we will explain the additional cost, if any, and the effect on timing in writing. Extra paid work starts only after your written approval. Custom development, regulated features and source-code buyouts require a separate written scope.
Review and launch approval
We will provide progress updates during the build, show you the design and give you an opportunity to test the agreed features. Tell us about discrepancies with the agreed scope so we can address them. We require your approval before public launch or app-store submission. Silence on a preview is not launch approval. App-store review and customer delays remain subject to the delivery estimates below.
What we need from you
We need your brand assets, your content, and timely feedback and approvals to build and run your app. Where your app depends on an account you control — an app-store developer account, a payment processor, a domain — you are responsible for holding that account and for its fees. Delays in supplying materials or approvals move the delivery estimate by the same amount.
Delivery estimates
Timelines quoted on this site, including the ten-day estimate, are working estimates for a standard build, measured from the point at which we have everything we need from you. They are not contractual deadlines. App-store review is carried out by Apple and Google on their own timetable, and we cannot commit to their turnaround or to the outcome of their review.
Subscriptions and billing
Paid plans are billed in advance on a recurring basis, monthly or annually, as shown at checkout. Your subscription renews automatically until you cancel. We may change pricing for future billing periods on at least thirty days' notice; the change never applies to a period you have already paid for. Taxes may be added depending on your region. If a payment fails we may retry it and, if it remains unpaid, suspend the service after notifying you.
Our 30-day guarantee, and refunds
If something is not right within your first thirty days, tell us and we will either put it right or refund your most recent payment. After that first thirty days, fees paid are non-refundable except where required by law. Cancelling stops the next charge; it does not refund the period you are currently in.
Cancellation and what happens to your app
You may cancel at any time from your account or by emailing us, and your app stays live to the end of the period you have paid for. After that, we stop hosting it and remove it from the app stores. We keep your data available for export for thirty days after cancellation, and we will hand over your content and customer data on request during that window.
Ownership and licence
You own your brand, your content, and your customer data — always, including after you cancel. AppVerticals owns the underlying platform, the components, tooling and templates we use to build and operate every customer's app. While your subscription is active you hold a licence to use the app we run for you, under your own brand, without restriction on how you use it commercially.
Buying your app outright
Renting is the standard arrangement and most customers stay on it indefinitely. If you would rather own the build, a source-code buyout is available on written agreement. The fee and what it covers are quoted at the time and depend on what has been built; a buyout transfers the application source code produced for you and ends the hosting and support relationship unless we agree separately to continue it. Components of our general platform that are not specific to your app are licensed to you rather than transferred.
Regulated features
Some apps need capabilities that are licensed or regulated activity — taking or transmitting payments as a money service, prescribing or handling medical records, driver and passenger compliance, lending, gambling. Where your app involves any of these, obtaining and holding the relevant licences and approvals is your responsibility, and we will scope the work with you before starting rather than through the online builder.
Acceptable use
You agree not to use the service to break the law, infringe anyone's rights, distribute malware, send unlawful marketing, or disrupt the platform or other customers. You are responsible for the content you publish through your app and for its compliance with app-store policies. We may suspend an account that puts the platform, other customers, or us at legal risk.
Hosting and availability
We host and operate your app and aim for high availability, but we do not guarantee uninterrupted service. Where a plan includes a specific uptime commitment it is stated in that plan or in a separate service-level agreement signed with you; no uptime figure quoted in marketing material is a contractual commitment. We give advance notice of planned maintenance where practical.
Third-party services
Your app relies on third parties — hosting providers, payment processors, the app stores, push-notification services. Their terms apply to their part of the service, and an outage, policy change or rejection on their side is outside our control. We will always tell you when one affects you, and work with you on the fix.
Disclaimers
Beyond the guarantee above and anything that cannot be excluded by law, the service is provided “as is”. We do not warrant that your app will achieve any particular commercial result, ranking, download volume or revenue.
Limitation of liability
To the extent permitted by law, AppVerticals is not liable for indirect, incidental or consequential damages, or for lost profits or lost data. Our total liability for any claim is limited to the amounts you paid us in the twelve months before the claim arose. Nothing here limits liability that cannot lawfully be limited.
Changes to these terms
We may update these terms. If a change materially affects your rights we will tell you at least thirty days before it takes effect, and you may cancel before then if you do not accept it. Continued use after that date means you accept the change.
Governing law
These terms are governed by the laws of the State of Texas, USA, and the courts of Dallas County, Texas have exclusive jurisdiction, except where the law of your home country gives you the right to bring a claim locally.
Contact us
Questions about these terms? Email info@appverticals.com, or write to AppVerticals, 1341 W Mockingbird Ln, Suite 600W, Dallas, TX 75247, USA.