Terms of Service
Last updated: July 2026
Acceptance of terms
By accessing our website or using the AppVerticals platform, you agree to these Terms of Service. If you are agreeing on behalf of a company, you confirm you have authority to bind it. These terms, together with the plan you selected at checkout and any written statement of work we agree with you, form the whole agreement between us.
The service
AppVerticals provides an app-as-a-service platform. We design, build, host, maintain and update a custom-branded mobile and web app on your behalf, and we submit it to the Apple App Store and Google Play under your brand where your plan includes publishing. What is included depends on the plan you select and is listed on our pricing page at the time you subscribe.
What we need from you
We need your brand assets, your content, and timely feedback and approvals to build and run your app. Where your app depends on an account you control — an app-store developer account, a payment processor, a domain — you are responsible for holding that account and for its fees. Delays in supplying materials or approvals move the delivery estimate by the same amount.
Delivery estimates
Timelines quoted on this site, including the ten-day estimate, are working estimates for a standard build, measured from the point at which we have everything we need from you. They are not contractual deadlines. App-store review is carried out by Apple and Google on their own timetable, and we cannot commit to their turnaround or to the outcome of their review.
Subscriptions and billing
Paid plans are billed in advance on a recurring basis, monthly or annually, as shown at checkout. Your subscription renews automatically until you cancel. We may change pricing for future billing periods on at least thirty days' notice; the change never applies to a period you have already paid for. Taxes may be added depending on your region. If a payment fails we may retry it and, if it remains unpaid, suspend the service after notifying you.
Our 30-day guarantee, and refunds
If something is not right within your first thirty days, tell us and we will either put it right or refund your most recent payment. After that first thirty days, fees paid are non-refundable except where required by law. Cancelling stops the next charge; it does not refund the period you are currently in.
Cancellation and what happens to your app
You may cancel at any time from your account or by emailing us, and your app stays live to the end of the period you have paid for. After that, we stop hosting it and remove it from the app stores. We keep your data available for export for thirty days after cancellation, and we will hand over your content and customer data on request during that window.
Ownership and licence
You own your brand, your content, and your customer data — always, including after you cancel. AppVerticals owns the underlying platform, the components, tooling and templates we use to build and operate every customer's app. While your subscription is active you hold a licence to use the app we run for you, under your own brand, without restriction on how you use it commercially.
Buying your app outright
Renting is the standard arrangement and most customers stay on it indefinitely. If you would rather own the build, a source-code buyout is available on written agreement. The fee and what it covers are quoted at the time and depend on what has been built; a buyout transfers the application source code produced for you and ends the hosting and support relationship unless we agree separately to continue it. Components of our general platform that are not specific to your app are licensed to you rather than transferred.
Regulated features
Some apps need capabilities that are licensed or regulated activity — taking or transmitting payments as a money service, prescribing or handling medical records, driver and passenger compliance, lending, gambling. Where your app involves any of these, obtaining and holding the relevant licences and approvals is your responsibility, and we will scope the work with you before starting rather than through the online builder.
Acceptable use
You agree not to use the service to break the law, infringe anyone's rights, distribute malware, send unlawful marketing, or disrupt the platform or other customers. You are responsible for the content you publish through your app and for its compliance with app-store policies. We may suspend an account that puts the platform, other customers, or us at legal risk.
Hosting and availability
We host and operate your app and aim for high availability, but we do not guarantee uninterrupted service. Where a plan includes a specific uptime commitment it is stated in that plan or in a separate service-level agreement signed with you; no uptime figure quoted in marketing material is a contractual commitment. We give advance notice of planned maintenance where practical.
Third-party services
Your app relies on third parties — hosting providers, payment processors, the app stores, push-notification services. Their terms apply to their part of the service, and an outage, policy change or rejection on their side is outside our control. We will always tell you when one affects you, and work with you on the fix.
Disclaimers
Beyond the guarantee above and anything that cannot be excluded by law, the service is provided “as is”. We do not warrant that your app will achieve any particular commercial result, ranking, download volume or revenue.
Limitation of liability
To the extent permitted by law, AppVerticals is not liable for indirect, incidental or consequential damages, or for lost profits or lost data. Our total liability for any claim is limited to the amounts you paid us in the twelve months before the claim arose. Nothing here limits liability that cannot lawfully be limited.
Changes to these terms
We may update these terms. If a change materially affects your rights we will tell you at least thirty days before it takes effect, and you may cancel before then if you do not accept it. Continued use after that date means you accept the change.
Governing law
These terms are governed by the laws of the State of Texas, USA, and the courts of Dallas County, Texas have exclusive jurisdiction, except where the law of your home country gives you the right to bring a claim locally.
Contact us
Questions about these terms? Email hello@appverticals.com, or write to AppVerticals, 1341 W Mockingbird Ln, Suite 600W, Dallas, TX 75247, USA.