Privacy Policy
Last updated: July 2026
This is placeholder text provided as a starting point and is not legal advice. Have your policy reviewed by a qualified professional before launch.
Introduction
This Privacy Policy explains how AppVerticals (“we”, “us”) handles information when you visit our website, request a demo, or use our app-as-a-service platform. By using our services, you agree to the practices described here.
Information we collect
We collect details you provide directly — such as your name, work email, company and phone number when you contact us or request a demo. We also collect limited technical data automatically, including device type, browser and pages visited, to keep the site working and improve it.
How we use your information
We use your information to respond to enquiries, schedule and deliver demos, provide and operate the platform, send service updates, and — where you have opted in — share relevant product news. We do not sell your personal information.
Cookies and analytics
We use essential cookies to run the site and optional analytics cookies to understand how it is used. We use Google Analytics and Vercel Analytics to measure traffic, Microsoft Clarity to record anonymized session replays and heatmaps of how visitors interact with our pages, and HubSpot to manage enquiries. Visitors in the EEA, UK and Switzerland are asked to consent before we set analytics or advertising cookies. Clarity masks the text you type into forms. We also store the advertising click identifier and campaign parameters from the link you arrived through, so we can tell which campaigns bring us enquiries. You can control cookies through your browser settings; disabling some may affect how the site functions.
How we share information
We share information only with service providers who help us operate — for example hosting, analytics and communication tools — under agreements that require them to protect it. We may also disclose information where required by law.
Data security
We use technical and organizational safeguards, including encryption in transit and access controls, to protect your information. No method of transmission or storage is perfectly secure, but we work to keep your data safe and to notify you of material incidents where required.
Data retention
We keep personal information only as long as needed for the purposes described here or as required by law, after which we delete or anonymize it.
Your rights
Depending on where you live, you may have rights to access, correct, delete or export your personal information, or to object to certain processing. To exercise these rights, contact us using the details below.
International transfers
We operate globally and may process information in countries other than your own. Where we transfer data internationally, we use appropriate safeguards to protect it.
Contact us
Questions about this policy or your data? Email us at hello@appverticals.com and we will respond promptly.